Why Social media marketing is essential for small businesses?
Using social media platforms to market your small business can be quite challenging and overwhelming, especially if you run the business alone. One way of advertising your business is through the traditional word of mouth. But it might take a while for your business to reach your ideal audience. Having an active social media presence allows you to increase the exposure of your business.
You don't need to be active on all social media platforms. Just pick one or two so you can focus on it. Again, QUALITY over QUANTITY.
Why do you need social media for your small business?
Wider audience: social media is the perfect place to market your product. It's the ideal platform to find new customers or allow your existing ones to recommend you to people they know. Your followers can write positive reviews, and your potential customers can read about it. They can also tag your page, and their friends and followers will know that your business exists.
They can also share your content with their feeds so more people will be aware of your business. Social media icons are like the portal to a broader audience. Click it more often.
Cost-effective marketing: posting your products on social media doesn't cost anything. But if you want your content to reach more people, you can invest in putting some money on social media platforms. They will flash your page or your product as advertisements and surely catch your potential customers' attention. You can also partner with some social media influencers.
You can either give them a sample of your product for free, and they can review it on their social media platforms. You can also pay them so you can put advertisements on the pages.
Sale Increase: having access to a broader audience means higher chances of making sales. Only having a smart strategy to keep your customers visiting your business profile can mean profit to you. For example, a small contest with a chance to win one of your products just by sharing or liking your content on the business page.
This is also one way of utilizing your profiles on social media platforms. It works!
The main idea of social media is to keep people connected. It requires connection and engagement. As a small business owner, your advantage to big corporations is you better control your interaction with your clients. They might have business profiles and pages that have over 1 million likes and followers. However, it's still run by artificial intelligence.
Customers don't like talking to robots. If they have a complaint, they want to hear the empathy of a human being. If they have suggestions, they don't want a robot to write it down because robots don't understand ideas. That's your edge as a small business owner. You know your customers personally. You know what they like, and you know how to keep them engaged.
Social media platform allows you to have a HUMAN CONNECTION, which keeps the customer coming back.
Conclusion:
Traditional advertising also works. But you can also choose to utilize social media platforms to have access to more potential customers.
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