When was the last time you bought something from an online page? When was the last time you came across a shared experience about something they got online? When was the last time you saw a product for sale on a social media platform? I bet it was no more than 10 minutes ago.
But when was the last time you saw a billboard of a famous brand? When was the last time you were handed a flyer of a newly opened restaurant? When was the last time you browsed through a catalog or brochure to choose which product you want to buy? 10 days ago if you're lucky to be able to go outside?
Or you can't even remember?
Ever since technology was introduced to us, there has been a significant change in the way we do our business. We use different social media platforms for almost everything we do, especially with the pandemic's current situation. Many people are asked to stay at home to limit the exposure to people who might be infected or simply avoid the spread of the virus.
Having said that, it became the new normal for people to buy and sell their products online.
Many people say that the best way to advertise is through word of mouth; there's no doubt that social media marketing has become necessary for businesses to increase visibility and better exposure to a broader audience. It might be a challenge to begin your journey with social media, given that there are tons of platforms to choose from.
So we narrowed down the choices for you. Here is a list of the top 3 best social media platforms for your business.
Facebook
The main idea of social media marketing is to put you in contact with your target audience. Advertising your business is made accessible on this application since it allows you to customize everything to target specific audiences. Not only that, but it also allows you to show the human side of your business. It's essential to let your customers know that you listen, and you're willing to communicate.
One way of producing happy customers is by forming a relationship with them. Remember, Facebook is currently the most popular social network globally, with almost 3 Billion active users, meaning nearly every potential customer has a Facebook account. People would typically "search" you on Facebook to either look at your product or look at the other customers' reviews. Choose your content wisely!
1. Instagram
Did you know that younger generations are the most impulsive buyers? Based on a study, 9 out of 10 Millennials bought something impulsively. But why is this relevant to this social media network? Because almost 60% of internet users between the ages of 18 to 29 own an Instagram account. Meaning that your Instagram page's chances of appearing on the feed of a young, impulsive buyer are very high.
After you get noticed by your potential customer, they will start browsing through your profile, so it's essential to create creative and eye-catching visuals. Once your profile convinces your audience, the next thing they would do is contact you. This platform is perfect because it allows you to interact with your customers using its "direct messaging" feature
The last thing is if they were satisfied with your product, they might post it on their feed and use your business hashtag. Again, you just need to be creative, and next thing you'll know, you'll be seeing a lot of numbers besides this social media icon on your phone.
2. Youtube
What do you usually do when you launch this social media icon? Search for new recipes? Watch tutorials? Or search for "what is the best social media platform for business?" It could be anything. But one thing's for sure, you're there to learn. As a business owner, you can take advantage of this. People want to know, so educate them. Tell them about your product.
You can even partner with social media influencers to increase your audience. They can feature your work on one of their contents or vice versa. And did you know that Google owns Youtube? This means that every time you put your content or product on Youtube, you increase your business's chances to be visible in the largest search engine, which means more customers for you.
You don't need to have a background in multimedia arts or be a professional content creator. You just need to know your target audience and, of course, creativity.
Conclusion:
Social media platforms can either make or break your business. It only takes a few comments and shares to make something "viral" or "trending," but not always in a positive way. Having access to advanced technology and information empowered customers to comment, suggest, or give opinions about almost everything they see on the internet, including your very own business page.
Once you master the art of social media marketing, it is guaranteed that you will see results in a span of days because, like what was stated above, it only takes a few clicks to make something viral.
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