Social media, in the past few years, has become a big part of our daily routine. We use it mainly to communicate, but there is more to that platform that benefits many people, especially entrepreneurs. People who want to put up their own business or those who already have one always have this question: “How do I let people know about my business?”.
It’s a fact that there are still some businesses out there who don’t believe in the power of social media marketing. But that’s about to change.
Before technology took over, the only way to promote your small business is through the “word of mouth” or viva voce. You have one customer, and that customer tells another and the other and so on. Sometimes you even need to print out hundreds of flyers, leaflets, or brochures that only end up being thrown away without even getting looked at.
It’s not cost-effective and would only reach a small audience, and it’s not so eco-friendly. But of course, you have a business, and you need to put it out there. You need to make it known so you’ll settle for less.
We can’t ignore how technology changed our lives. It changed the way we communicate and the way we find entertainment. It changed many things, but to put it simply, it changed the way we do our business.
Whether you run a small coffee shop down the corner or you own a multi-million company, trust me when I say YOU NEED SOCIAL MEDIA. It might look challenging to keep up with the pages online with millions of followers, but it’s easier than you think.
Here are 3 fundamental reasons why social media is right for your business.
1.BOOST BRAND AWARENESS
There are 4.57 Billion Social Media users worldwide. About 79% of the U.S. population is using the platform so if you’re still thinking to this point that social media marketing will not work, keep reading. The statistics of how many people use their smartphones for social media were only updated this year.
Can you imagine how much more of an audience your business might reach in the following years? One like and one share after the other is almost the equivalent of word of mouth but faster. If you want your brand to be known, grab your smartphone, and start creating profiles for as many social media platforms as you can!
2. AFFORDABLE MARKETING
Once people start sharing, liking, or commenting on your social media posts, you expose your content to new audiences. As people share your content with their networks, and their systems follow suit, your content spreads across the internet, getting thousands or even millions of shares. Imagine spending hundreds of dollars for printing a ton of brochures and flyers to promote your business when you can just use social media marketing and advertise for free.
Yes, you read it right! One happy and satisfied customer is all it takes to promote your business to your target audience. If you made the smart decision of switching to social media marketing, you mind find yourself saving more money than spending it for unnecessary marketing strategies. One catchy and creative hashtag might do the trick for you.
You’ll find your page bursting with notifications and direct messages from people interested in your product. So if you want to start saving money, download every social media app and start signing up!
3. CUSTOMER AND AUDIENCE ENGAGEMENT
Unlike traditional marketing strategies, which only allows the business owners to talk to its audience, social media will enable you to interact with your customers. Because communication should be a two-way street. You need to let your customers know that you hear them that you value their suggestions and opinions.
This is also one way to make your social media marketing more efficient. What other way can you make someone brag about your product? You listen to them, and you make them happy customers. Happy customers are good for business.
To sum it up, social media can either make or break your brand. But if you use it wisely, it’s guaranteed that you can make this platform work for your business. Good luck!
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