Starting a business has a lot of challenges, especially if you're starting your first one. One of them is the struggle of being exposed to the jargon of the industry.
You might be quite familiar with some terms, but do you know how to differentiate them? If you don't, then we're here to help you.
Let's differentiate two of the most commonly used words in the business world: Marketing and Branding.
For us to find what differentiates two things, we must first understand their definitions.
Marketing
-This is your game plan. It includes your marketing strategies and the tools you use to convey your brand message and promote your products and services.
-Marketing is not constant. It evolves and improves continuously to adapt to the changing needs and wants of the consumers.
-It can help you increase sales and generate new leads.
These are a few examples of marketing
Search Engine Optimization
Print media
Content Marketing
TV Commercials
Social media marketing
Radio Ads
Branding
-This who you are is basically as a business. This is your image, your name, your logo, and even your tagline. This is how your customers see you.
-Branding can be modified, but it's not ideal for changing it. You need to show consistency to your customers for you to gain their trust and loyalty.
-It helps you develop loyalty and recognition.
These are some excellent questions to ponder when it comes to branding:
What – What makes you unique as a business?
Why – Why do you want to offer your services and products to consumers?
How – How do you want your customers to remember your business/brand?
Now that we knew the basic definitions and examples of marketing and branding. Let's discuss why they are related to each other.
The relationship between branding and marketing
As stated above, branding is who you are as a business. It helps you develop customer loyalty and recognition. Marketing empowers it.
No matter how good your branding is, it's nothing if you can't create the perfect strategy to reach the right audience.
Branding is the foundation of your marketing strategy. You need marketing to capture your customers' attention; branding, on the other hand, is what you need to keep that attention.
The right marketing strategy will get your business to reach the right people. Branding will make you stand out in the sea of competition so the right people will notice you.
Now that we fully understand marketing and branding definitions let's discuss what makes them different.
The difference between marketing and branding
If you were able to read this far, I am assuming you already know what makes these two different.
But let's make it short and simple:
Branding is your promise to your customers, Marketing is how you make them aware of those promises.
Your marketing strategy can evolve to adapt to the market's changing needs so your brand can endure.
Marketing is your selling point. This is what you use to convince target audiences to choose your business. Branding backs-up all that "sales talk." It's a guarantee to customers that you can deliver what you promised.
CONCLUSION:
Without good branding, all your marketing strategies are just empty words. And without a marketing strategy, your brand will not reach its full potential.
If you start searching for the difference between these two words, you can find yourself more confused than you were before you started. It's normal, especially if you are a beginner in the industry. Nobody was born great.
You can invest your time in reading blogs like this to educate yourself, or you can also try to consider consulting a team of marketing experts to help with you with different terminologies and your business as a whole.
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