Social media is considered the leading platform to advertise your business. Whether you're a multi-million company or a small business, you surely need a social media presence to generate leads.
But this is not how many people see it. As a matter of fact, almost 53% of business owners admit that they still haven't considered using social media for their business.
One reason is they think they're doing just fine without social media marketing. Another reason is they're too busy being hands-on with their business. But one of the most common reasons behind it is they have no clue how to use social media for their business.
If you're one of those who are wondering how to jumpstart their business, you clicked the right link. Here is a quick top 3 list of what you need to do to boost your sales using social media.
1. Building your reputation
It might sound challenging to build your business reputation in the digital world, but trust me, it's not as hard as you think.
The first thing that comes to mind when talking about having a social media presence is FOLLOWERS.
You might think that you need to connect to many users to increase your sales, but on the contrary, you just need to connect to the right ones.
How do I build an online reputation?
Start by creating Brand awareness. This is crucial because no matter how much effort and resources you put into your marketing plans, you still would not stand out from the competition.
Try visual marketing. Create your own logo and put in on your social media profiles. You need to have a design that matches the persona of your business.
It will help your customers remember your brand easily. Take Nike, for example. When you see that Swoosh logo, do you just see it as a check icon? Or do you see a brand? That's what I'm talking about.
There are many ways to create brand awareness. Another example, when you want a soda, do you say you want a soda, or do you say you want a Coke? (Coca-Cola). That's the bottom line.
2. Attracting your audience
It's not enough that you upload content to advertise your business on social media to generate sales. You need to think of a creative way to attract potential customers.
But how do you do that? And how do you do that without spending money at all? Intrigued?
Do you remember the last time you "checked-in" someplace you went to? It can be a restaurant, a mall, can also be a small coffee shop. Did you know that whenever you do that, you advertise their business for free?
It doesn't matter, right? What's important is to let your followers and friends know where you ate, where you had your hair done, and where you got whatever you purchased.
This is a perfect opportunity for business owners to increase their sales and generate more leads.
You can even get more creative and provide incentives for customers who will check-in on your business. Example: get 20% on all products if you check-in and tag our business. Practical and useful, right?
3. Collaborate
The main idea of social media boils down to one thing: RELATIONSHIPS.
That's what makes social media for business great. Now what kind of collaboration do you need to top up your sales?
You can contact a social media influencer to offer a collaboration. This is the most common way to advertise your business since these influencers already established its social media platforms' reputation.
But you don't always need famous people for collaborations. You can connect with other business owners. You might raise an eyebrow because this might mean talking to your competitors.
Remember what I said about the idea of social media? Yes, relationships. Since we're talking about competition, take this, for example: Do you remember when Burger King took their most famous Whopper off their menu for a day?
Yes. Burger King did that, and they did that so people will be encouraged to buy a Big Mac from McDonald's instead. "Wait, what? That's like their fiercest rival in the fast-food industry, right?"
Burger King collaborated with its rival McDonalds to host "A day without a Whopper," and they did this for a great cause. For every Big Mac purchased, McDonald's was donating $2 to charities for children with cancer.
Although McDonald's wasn't getting the full price for the burgers, and Burger King wasn't gaining anything from their famous Whoppers for a day, they sure got people's attention. And that is worth MORE.
Consumers started rushing to McDonald's to get their stomachs full for a cause, and to Burger King because they're amazing. They just sacrificed their sales for a good reason that earned positive feedback from people worldwide (and the digital world).
Conclusion:
You can either pay someone to think of advertising strategies for you, or you can do it yourself, FREE OF CHARGE! Maximize what's in front of you. You don't need to break the bank to advertise your business. What you need is not always money, sometimes creativeness is the key to finding your success!
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