Social media is a piece of good news for almost every company owner around the world. Social media has been described as the perfect marketing tool for a modern-day business, and the most useful strategy to market your brand and to stand tall from the crowded marketplace.
If social media branding strategy is thoroughly and correctly done, both small and, large businesses could greatly benefit. The main goal of social media branding is to raise brand awareness and, at the same time, to engage with target customers directly.
People’s habits, interests, and preferences today shift so rapidly; trends are also changing quickly – the need for innovation is one of the few things that remain constant.
One of the diverse roles of social media in business is driving significant innovations. Social media also contributes to enhancing your business and creativity; it is most advantageous when it works into your campaign strategy.
Let us now discuss building your brand on social media and the essential rules you need to follow strictly.
There are several ways to build your brand, but let’s focus on the basic and most important ones.
Step Number 1. Start with your visuals
Although we’ve mentioned before that branding is more than just a logo, it turns out that the logo plays a vital role in businesses today. Your logo is the center of your brand. You have to think of a meaningful symbol or image representing your business’s philosophy and resonates with who you are.
Be creative with your designs; use color palates that make a statement. Remember that color is an emotional cue, and it matters in the marketing field. Poor selection of colors can negatively affect your brand and its message. Perhaps, you have to learn The Psychology of colors in marketing.
Step Number 2. Find your brand’s voice
Keep your brand persona, tone, language, and purpose aligned.
Stephanie Schwab’s Guide on Social Media Brand Voice presents four essential factors:
Persona – you have to humanize your brand. Think about human attributes like being friendly, goofy, playful, inspiring, or any beautiful traits you’d like to fit your brand.
Tone – this is simply the way you communicate.
Language – your choice of words, whether you’d like to try using jargon or catch up with the latest slang or stick to the formal language. It is your move.
Purpose – let your customers know what you are doing if you’re in the business to sell or educate, inform, be exact, and let them know.
Step Number 3. Share relevant and engaging content
The first thing you need to do in this step is to tell a unique and compelling story.
Storytelling is an art, and like art, it is a trial and error practice of mastery.
Before customers buy a particular product, they tend to check first its origin and its related facts. Then they look for exciting information and story that they can relate to. Storytelling is a powerful marketing tool to get customers on board; it has become the most critical marketing campaign aspect.
Step Number 4. Share and post content regularly and be consistent
Building a strong brand takes a vast amount of time; it is not something you can achieve overnight. It takes effort and dedication. How will people remember you if they don’t often see you?
To make an impact on your target market, you have to be visible! They need to see you! You have to be active in the game.
Rules of Social Media
Following these rules can help you prevent unwanted unfollows and maintain and not to lose a massive number of customers.
Share content frequently, but space out your posts. Flooding is a big NO-NO in social media! It annoys most people, that is why you need to pre-plan and schedule your posts.
Actively engage with your customers by answering their questions as fast as you can. Even our selves experience how frustrating it is to wait for the seller’s response online because we are excited about using our products. It’s also our nature to expect and demand a quick response to our queries and concerns. Don’t let your customers wait in vain.
Don’t like your post. You don’t want to appear desperate and unprofessional by selecting your posts.
Don’t tag people or business pages without their consent. This could be a cause of privacy issues, so you have to be careful in this area.
Don’t buy followers. What you need to gain in your business are loyal customers. You don’t need a bunch of followers who doesn’t even care about your business. When your brand is trustable enough, there’s always a high chance of referrals and recommendations from your loyal customers.
A little tip: you have to bear in mind that these rules vary, as certain ones might be more suited for other brands than your business.
In conclusion, branding on social media can help you gain more consumers and grow your sales rate.
Building awareness, adding value to your brand, driving innovations are the primary purposes of branding on social media. It takes much time, hard work, and determination for you to succeed in your venture.
Identifying the right platforms should be your top priority, as not all social media are the same.
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